About
ABOUT US
Who We Are
APDI began this business journey by offering IBM Technical Support Services in 26 African countries including the Indian Ocean Islands via the TLS (IBM Technology Lifecycle Services agreement) contracts and have only picked up the pace since then. Our next major business expansion came when we became Lenovo inside sales arm for DCG services, as it not only came with a number of new opportunities but new territories as well.
We are authorised to sell and operate Lenovo part number services and LSA (Lenovo Service Agreement) contracts within the African continent and the Middle East and, through extensive dedication and effort, we were awarded the rights to enter the Pakistani and Turkish markets as well.
In 2020, we became the authorized Distributor of Lenovo Infrastructure Solutions across Middle East and Africa including Pakistan.
In 2021, we signed a strategic agreement with Scale Computing to distribute Scale Computing Platform across the region.
In 2022, we partnered with Maxava to distribute their critical solutions across Africa, the Middle-East and the Indian Subcontinent.
Our Global Journey
What We've Achieved
APDI began this business journey by offering IBM Technology Lifecycle Services in 26 African countries including the Indian Ocean Islands via the ISA (IBM service agreement) contracts and have only picked up the pace since then. Our next major business expansion came when we became Lenovo inside sales arm for DGC services, as it not only came with a number of new opportunities but new territories as well.
We are authorised to sell and operate Lenovo part number services and LSA (Lenovo Service Agreement) contracts within the African continent and the Middle East and, through extensive dedication and effort, we were awarded the rights to enter the Pakistani and Turkish markets as well.
We are the authorized Distributor of Lenovo Infrastructure Solutions across Middle East and Africa including Pakistan.
We further expanded our portfolio when agreeing to distribute Scale Computing solutions across the region.
Recently, we partnered with Maxava to distribute their critical solutions across Africa, the Middle-East and the Indian Subcontinent.
We achieved all that with our consistent hard work and perseverance, building nothing but trust with our existing clients.
Maintaining good business relations with our vendors and supporting our Business Partners and clients to the best of our ability is something we are exceptionally committed to and we would like the chance to prove it to you.
OUR PRINCIPLES
MISSION STATEMENT
At APDI, we aspire to become the most efficient and innovative distributor of services and solutions for our vendors, as we expand our knowledge over Africa, the Middle East and Turkey. Our mission is to use our expertise to provide the best quality service to our Business Partners.
VISION STATEMENT
APDI envisions a high recognition and presence in the African and Middle Eastern markets, as being the leading distributor of Services, Hardware and Solutions, whilst providing the best expertise, quality, sustainability to our Business Partners.
OUR PROMISE
The main benefit that we offer our customers is our specialised experience in providing support services in all our territories and our motto is to be effective and consistent in our actions. At APDI, we are aiming to use this ethos and brand as the cornerstone of our business in Africa, the Middle East and Turkey. We will continue to provide services that live up to our customer’s expectations now and in the future while building on our status as being the authorised distributor of hardware infrastructure and solutions. We are committed to your goals and will continue to deliver a world class service to our Business Partners.
Our Values
TRUST
Be transparent, reliable and consistent
INTEGRITY
Abide by our morals and ethics
REPUTATION
Continuously provide quality service